Friday, November 14, 2003
14 to 42: New York City Signs
This is a cool site, an archive of signs from around New York City, many painted on the sides of buildings. Many of these businesses are dead, at least one isn't in New York anymore (but the company has kept the New York number on the sign), all of them are sort of depressing, in that shattered-American-dream kind of way. Painting your business in giant letters on the side of a building is a confident statement about the longevity of both your business and you, neither of which being things that should warrent much confidence. Especially these days, when providing a truly useful service with your small business can be akin to dodging a corporate steamroller.
